Futbar
The app to find the best bar to watch football.
Futbar is the application that helps users find the best bar to watch the game and fully experience football.
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Challenge
Create the best experience for fans who enjoy watching football in bars before, during and after the game and guarantee the profitability of the football channel contract.
Solution
A map with the information of all the bars that broadcast football where the user can scan the tickets of their consumptions to accumulate a balance and play by guessing the forecasts of the matches.
Result
Increase in the influx of fans in bars scanning tickets and playing weekly generating profit in bars and promoting the permanence of the football channel contract.
Oportunidad
Un 75% de usuarios aficionados al fútbol ven los partidos en el bar.
En base a las investigaciones y análisis de mercado y usuarios descubrimos que había un porcentaje alto de usuarios que acuden a los bares a ver partidos de fútbol y, por ello, surge un producto dirigido a este sector de usuarios para proporcionarles la mejor experiencia para vivir el fútbol en los bares.
Solution
A complete experience for enjoying football at bars.
The Futbar product ensures an end-to-end experience for football enthusiasts at bars. It includes bar selection, competition based on match results, and the option to follow games live.
Before the match
Map with information of bars and prediction game.
The user has all the information he needs to find the perfect bar to watch football. In addition, he receives a notification to remind him to put his predictions in the game before the match starts.
During the match
Real-time data and scanning promotions.
The user can participate in promotions by scanning the tickets of their consumptions through the app and follow the live match data so as not to miss anything and check the results of their predictions.
After the match
Ranking results and balance to return to the bar.
The user can check their score and position in the rankings of the game and will receive a balance in exchange for their consumption ticket to invite them again to watch the next match in the bar.
Solution
An optimal B2B tool to monetize the football channel.
Futbar also serves as a tool for bar owners and baristas, offering them the opportunity to promote their venues and attract and retain customers through the application. After registering the bar on the app, B2B users can access their bar's profile and update information.
Solution
Product website and web app for administration.
In addition to the mobile application, the Futbar product includes a website that directs users to app stores and an internal web app for managing app functionalities and updating content.
Result
Increased customers at bars and improved profitability of the football channel.